This limited production hat was designed by Hassan Rahim exclusively for DEMO 2024.

Taking place each June, DEMO is a multi-day festival and gathering for people at the leading edge of culture, technology, and science. Anchored by the work of NEW INC’s incubator members, the festival gathers national and international thought leaders for a series of talks, demos, exhibitions, broadcasts, and parties, giving shape to the next generation of creative leaders.

As the first museum-born cultural incubator, NEW INC was conceived of as a not for-profit platform for furthering the New Museum’s ongoing commitment to new art and new ideas. Now in Year 11, NEW INC’s membership model continues to support a diverse range of creative practitioners with a values-driven program and safe space for gathering and developing new creative projects and businesses. NEW INC was cofounded by the New Museum’s Toby Devan Lewis Director Lisa Phillips and former Deputy Director Karen Wong in 2014.

"When I hear the word DEMO my brain doesn’t go to Demonstration but rather it immediately goes to Demolition. Walking through the streets of NYC you can see a variety of buildings in various stages of life, and the ones that always capture my heart are the buildings with a CONDEMNED sticker slapped on the front. If buildings could talk I’d love to sit and listen to their life story." - Hassan Rahim

Hassan Rahim is a creative director and high school dropout from Santa Ana, California, currently living and working in New York City. In opposition to culture’s obsession with speed, Rahim’s output remains guarded — incubating as long as necessary while he continues to build a body of work dealing with monomania, memory, and mortality. Hassan owns and operates anti-disciplinary creative studio 12:01.

Cool for everyone; silkscreen and embroidery on 100% cotton cap; one size.

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