Fly Geenius Think NEW Hat

Fly Geenius x New Museum Store

Think NEW and see the world in a new point-of-view.

Fly Geenius is a NYC streetwear label that seeks to build community through apparel, accessories and events, bringing awareness to relevant topics and helping customers play an integral part in the consistent regeneration of our global environment.

Fly Geenius founder Davon Bean is a New York native who's interest in fashion developed during his childhood years, at a time when he witnessed hip-hop culture and fashion as an important part of the identity in his own neighborhood. He quickly realized that despite his humble upbringing, the one thing people could control was the way they looked and that this could be turned into a powerful tool for motivation, empowerment, and inspiration.

Unisex; 100% cotton; wash cold, line dry.