Collaboration with peSeta

peSeta is a local brand in Madrid with worldwide aspirations. Each product is dreamt, designed, and produced locally in Spain. Laura Martinez del Pozo, entrepreneur and fabric lover, started the company as a natural projection of her love for all things cut and sewn. With Jamie Sevilla Moreno by her side, they mix their business and artistic interests into something durable and self-fulfilling. All fabrics were made from a mill located in Spain.

This Deluxe Edition bicycle cap was made by a bicycle attached to a sewing machine and comes with a DVD documenting the entire journey (preview).

Exclusive to the New Museum Store. Deluxe Edition of 15.
New Museum + peSeta; 2011; 100% cotton; one size fits all; packaged in wooden cheese box

Also available is the Limited Edition.